I am putting myself in the shoes of a Data Scientist working for a startup whiskey distillery tasked with understanding and optimizing the retail sales channels. Specifically, we would like to begin distribution in Iowa but don’t know what vendor to use and which stores/areas to target with our initial launch. Our product is American made but in the Irish Whiskey tradition. This means we need a distributor who specializes in that type of product. Currently, all liquor sales go through the state who work as an intermediary between vendors and liquor stores. This means that the department can help us understand what items are selling where and what vendors are supplying them.